From BBC News:

Alcohol on TV 'prompts drinking'

"People are more likely to turn to alcohol while watching TV if they see drinking being portrayed in films or adverts, a study suggests."

Now, forgive me for being naive here, but seeing something in an advert and wanting it? Doesn't that mean the advert has...you know...succeeded?

The research, which consisted of showing combinations of films and adverts to 80 students, was "led by a team from Radboud University in the Netherlands". Which implies that it takes more than one team to organise a booze up and a movie night, not only that, but a sufficient number of teams are required that a separate team has to be appointed to supervise them.

I'm suddently regretting my decision to leave academia. Free beer is much more fun than being able to afford it.